Craftybase is now Stocksmith: what changed, and what to use if $99/mo is too much

Last updated July 2026 · A guide for part-time Etsy sellers

If you searched for Craftybase this month and landed on a site called Stocksmith, you are in the right place and nothing was hacked. On 1 July 2026 Craftybase rebranded to Stocksmith. Same founders, same software, same data, new name — and craftybase.com now redirects to stocksmith.io.

The rename matters less than the reason behind it, which the company stated plainly: the typical customer stopped being a hobby crafter and became a small manufacturer running multi-channel operations, production schedules, employees, and compliance requirements. That is an honest description of who the product now serves. It is also a useful signal if you are a part-time seller with 30 orders a month and no employees: you are no longer the target customer.

What the current tiers actually cost

Here is the public pricing as of July 2026. Note that the plans presented on the main pricing page start at Indie; the cheaper Studio and Pro tiers exist but are mentioned further down the page or inside the FAQ.

Every plan includes a 14-day free trial with no credit card, and your data stays exportable if you decide not to subscribe. Those are genuinely good terms.

Why the price went up in the first place

This is worth understanding, because it explains the whole market. Back in 2024 Craftybase moved its entry plan from roughly $19 to $49, and a co-founder explained the reasoning publicly in a seller forum: the company needed to hire a team, and a large part of every year goes into redeveloping integrations to keep up with constantly changing sales-channel APIs.

That is not a story about greed. It is a story about architecture. Real-time API integrations with a dozen marketplaces are expensive to maintain forever, and unlimited human support is expensive to staff. If you build that, you cannot charge $10 a month for it. The price is the honest consequence of the product.

The alternatives, honestly assessed

Inventora — the closest like-for-like

Inventora covers similar ground: materials, product recipes, COGS, batch traceability, and integrations with Etsy, Shopify, WooCommerce, Square, Wix, and Squarespace. Its free Hobby tier allows 50 materials, 50 product variants, and 10 sales per month; paid plans start at Starter ($19/mo billed yearly, 500 materials, unlimited sales, 2 integrations), then Business ($39) and Growth ($99).

Pick it if: you sell on more than one platform and want automatic order syncing without paying manufacturing-tier prices. Watch out for: the free tier's 10-sales-per-month ceiling — if you are past that, you are on the $19 plan.

A spreadsheet — still the right answer sometimes

Half the sellers in any forum thread will tell you they run on Google Sheets, and for a shop doing a handful of orders a month they are right. It is free, it is flexible, and nothing can discontinue it. Paid spreadsheet templates built for makers (Paper + Spark is the one most frequently recommended) give you the structure without the subscription.

Pick it if: your order volume is low and stable, or you genuinely enjoy maintaining it. Watch out for: the failure mode everyone describes the same way — it works fine until it doesn't. Updates get skipped, supply prices go stale, and by January you are reconstructing a year of records from bank statements.

QuickBooks, Xero, and general accounting software

These are excellent bookkeeping tools and terrible recipe-costing tools. They will not tell you that a $3.20 material cost plus 95 minutes of labour makes your $50 plushie a losing product. Sellers who use them for Etsy typically add a syncing service on top, which pushes the total monthly cost up.

Pick it if: you already have an accountant who wants your books in a standard system. Watch out for: paying for invoicing, payroll, and reconciliation features you will never open.

CraftMargin — what we are building

We are building the narrow version on purpose: materials, product recipes with automatic cost recalculation, fee-aware pricing, Etsy order CSV import, profit per product, and a year-end COGS summary in the shape Schedule C asks for. Etsy only. One user. $10/month, or $96/year. US sellers only for now — the Schedule C output and the US payment-processing rate do not transfer to other countries, and we would rather exclude you than quietly show you the wrong profit.

The honest trade-off: we do not maintain live API integrations. You download the order CSV Etsy already gives you and upload it. That single constraint is why the price can be $10 instead of $49 — it removes the most expensive thing in the category. If real-time multi-channel syncing is what you need, one of the tools above is a better buy, and we would rather you go there.

Pick it if: you sell on Etsy, your spreadsheet is starting to fail you, and the thing you actually dread is tax season. Watch out for: it is early — we are taking early-access signups, not shipping a mature product with a decade of documentation behind it. Stocksmith has that and we do not.

A quick decision guide

• Under ~10 orders a month: a spreadsheet or Inventora's free tier. Do not pay for software yet.
• 20–150 orders a month, Etsy only, and taxes are the pain: the $10–20 band — CraftMargin or Stocksmith's Pro tier.
• Multiple sales channels, want automatic syncing: Inventora Starter or Business.
• Employees, production runs, batch traceability, compliance reporting: Stocksmith Indie or above. This is what it is built for.

One thing to do before you switch anything

Whatever you pick, work out your true profit on a single representative order first — item price plus shipping charged, minus the 6.5% transaction fee, minus payment processing, minus the listing fee, minus materials, packaging, actual postage, and your own time. Sellers are routinely surprised by the result, and that number tells you whether your problem is software or pricing. Software cannot fix a product that is underpriced.

You can run that calculation with our free Etsy profit calculator — no signup, nothing to install.